Graphic design is one of the most interesting and exciting fields there is. It presents an incredible way to express your creativity. The only problem is that it can get a little overwhelming. There really is almost no limit in a field where the only limitation is said to be your own imagination.
Graphic designers have almost too many materials and manufacturing processes available to them. It’s difficult to find a resource that really explains them and looks at them in great detail. This may because no one understands them properly or because it’s believed they are too complicated, expensive, and time consuming to properly utilize. Materials, Process, Print: Creative Ideas for Graphic Design delves into the possibilities, offering insights into how a graphic designer can use them to create an original design and product.
The author of the book, Daniel Mason, provides an in-depth analysis of the different materials and key manufacturing and printing processes. The book also includes case studies that show a range of innovative practices from the many major studios on the cutting edge of design. Materials, Process, Print is a great reference guide filled with detailed illustrations, providing readers with plenty of creative solutions and fresh ideas. It offers a fresh approach and provides a new way for designers to think. Not only is it a great resource for graphic designers themselves, but product designers and people commissioning designs will also find the information useful.
Materials, Process, Print offers an incredible resource library for designers to draw from. The book lists all the different processes and goes into detail on them, and it also provides great examples of the processes being used and the results you can expect to gain from them.
It covers a wide range of areas – from different media to which printing technique produces the best results in a certain situation – to put it simply the book has everything you could need. A good portion of the book is taken up by the case studies. These studies are chosen well to showcase the different ways that different materials can be used to achieve different results. The material is somewhat straightforward, but it’s definitely worth it for anyone looking to learn more about printing and have a handy reference library on hand.
Daniel Mason specialises in different printing and packaging techniques and works as a consultant for some of the leading graphic design groups and designers, helping them to create innovative and imaginative projects. Materials, Process, Print is the latest in his series of books and promises to be the most useful for graphic designers.